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Adobe Lead / Developper

Job details

Job Type: Contract
Discipline:
Reference: 98064
Posted: about 1 month ago

Job description

  • Financial services 
  • 100% remote 
  • 6 months renewable 

Responsibilities

  • Working with Solution Architects to design a solution that optimally utilises Adobe tools and supports clients use cases, strategy and industry standards.
  • Designing and implementing test plans (A/B and multivariate) to understand drivers of response and value.
  • Collaborating with Creative, Content, Marketing, and Brand teams to create Digital strategies.
  • Developing metrics and tracking integrated campaign effectiveness, utilising internal reporting and system audits and then designing and reporting on program outcomes/ progress to internal and external stakeholders.
  • Reporting campaign results regularly and providing recommendations to leadership and key stakeholders.
  • Managing planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations).
  • Providing training to clients on using campaign platforms.
  • Leveraging datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities.

 

Skills

  • Extensive experience in the end to end Adobe Campaign Lifecycle
  • Experience in building and integrating Adobe Campaign with other Adobe marketing cloud solutions.
  • Knowledge on Targeting, Action, Deliveries, Flow Control activities
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Ability to build and Report campaign results regularly to be provided to leadership and key stakeholders
  • Develop metrics and track integrated campaign effectiveness, utilising internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders